The Social Media Strategist

Christopher Barger  |  Marketing
8.5 / 10
The Social Media Strategist

Craft a formidable social media strategy to amplify your brand's reach and boost your bottom line.

"Whether you're a Fortune 500 giant or a small business owner, if you aim to succeed in this ever-evolving landscape, this book is a must-read."
— George G. Smith Jr., Social Strategist, PepsiCo

"Having worked closely with countless organizations as they navigate the adoption of social technologies, I can confidently affirm that 'The Social Media Strategist' is the quintessential guide. Christopher Barger offers an elevated and pragmatic discourse on genuine adoption in the realm of social media. This book should grace the shelves of every corporate and agency practitioner."
— Geoff Livingston, author of "Welcome to the Fifth Estate" and "Now Is Gone"

"An essential read for those seeking to comprehend how to seamlessly integrate social media into their business, both from a strategic and operational perspective. It should be mandatory reading for students of communication and business management worldwide."
— Olivier A. Blanchard, author of "Social Media ROI"

"'The Social Media Strategist' is a breath of fresh air in a realm often characterized by superficiality. It equips you to think strategically and realistically, enabling efficient and creative action. If you're serious about your business and committed to harnessing the power of social media, this book is a must-read."
— Esteban Contreras, Social Media Marketing Manager, Samsung USA

"Christopher provides a fresh perspective as a seasoned practitioner and a pioneer in the early stages of the social media revolution. He delves into the complexities of significant internal change and the rewards of integrating social media into business planning, offering real-world examples of successful campaigns."
— Shauna Causey, Head of Social Media, Nordstrom

About the Book:

In today's fast-paced corporate environment, it's no longer sufficient for large enterprises to merely launch a website and passively wait for customer engagement. The competition is fierce, and those who master the social media landscape are the ones that emerge victorious. There is now an unparalleled sense of urgency to establish a dynamic social media program, and it all commences with a proficient strategist who can adeptly organize and harness the organization's resources, bypass bureaucratic hurdles, and deliver real-time results.

This is precisely where "The Social Media Strategist" comes into play. Before diving into specific social media initiatives, the primary step is to rally your organization and its members behind the concept of making social media a focal point of your business strategy.

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