Social Marketology

Ric Dragon  |  Marketing
8.9 / 10
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Social Marketology


"In our exploration of social media, we must also embrace the rich tapestry of social sciences. Fields like sociology, psychology, neuroscience, statistical analysis, ethnography, and, of course, marketing are the wellspring of Social Marketology. Dragon adeptly elucidates the significance of these disciplines in the context of business."
— Brian Solis, author of "The End of Business as Usual"

"It's no longer a matter of debate; social media stands as one of the paramount digital trends reshaping today's industries, brands, and customer networks. Ric Dragon's remarkably pragmatic guide equips you with the tools to maximize your social media investment by identifying the processes and best practices that cultivate genuine, valuable business relationships. Read it, and put it into action, today!"
— David Rogers, bestselling author of "The Network Is Your Customer"

"If you still view Facebook, Twitter, and their ilk as mere passing fads, you're missing the bigger picture. Consumers are more interconnected than ever, largely due to the proliferation of smartphones and tablets. We've moved beyond the 'Do I really need social media for my business?' stage. Ric's 'Social Marketology' offers a smart, organized approach to harnessing the power of social media for your business."
— Mitch Joel, President of Twist Image, and author, blogger, and podcaster at "Six Pixels of Separation"

About the Book:

In today's digital landscape, personal interactions span a wide spectrum, from discussing the tastiest breakfast cereal to the latest advances in cancer treatment—all within the realm of social media. To effectively engage with your customers, joining these conversations is not a choice; it's a necessity. This fundamental truth has been underscored by the deluge of literature on social media marketing.

Yet, what remains to be established are the best practices for crafting a tailored social media strategy that aligns with your unique business needs. That's precisely where this book comes into play.

In "Social Marketology," Ric Dragon, co-founder of the renowned search engine marketing firm DragonSearch, propels social media marketing to a higher level. He guides you through the process of selecting the right tools for your specific requirements and formulating a strategy that is finely tuned to your objectives.


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