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Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more attention than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling describes how to grow your business and strengthen your brand by leveraging photos, infographics, videos, presentations, and other rich media. The book delivers a decisive road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Writing copy is often considered to be a natural talent. However, there are simple techniques you can use to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case analyses of major brands, this new, extended edition teaches the art of writing great copy for digital media, direct marketing, branding, advertising, company magazines, retailing, catalogs, and internal contacts.

When we are green, giving presentations can be challenging. We don't know the real issues in the minds of our prospects. We don't know what triggers a "yes" or "no" choice. Countless times, we don't know where to begin. Our power with information holds us back. We can't see the big picture because we are dying in facts. And, what really is the big picture? It is simply this: Does the possible want to join our business or not?

As a marketer, are you tired of following marketing fads and algorithm rumors that seem to break every couple of months? This guide to building the perfect marketing department will help you gain the latest and greatest without having to rebuild your services from scratch every time the wind shifts. Agile approaches have been the accepted modus operandi for software development for two decades, and marketing is poised to develop in its footsteps. As the audiences we market to become ever more digital, agile frameworks are appearing as the best and only way to manage marketing.

Most advertising and people in marketing would demand excellent customer service is an intangible, ephemeral pursuit, not clearly identified by a precise skill set or inventory of duties. This book and its author claim otherwise, insisting there are definable, actionable ways to the role, and implement guidance designed to accomplish more effective work.